The starting point. A visitor learns what makes this practice different and moves on to the page they need.
- Why this practice is different
- The four services
- Insurance accepted
- Map and hours
- Book an Appointment
Explains how an appointment here works and the practice’s place next door to 20/20 Optical, so a visitor knows what to expect before calling.
The doctor’s profile. Built as a team page, so a second doctor can be added later without rebuilding it.
One card per service, so a visitor can go straight to the one they need.
- Comprehensive Eye Exams
- Glasses Prescriptions
- Contact Lenses
- Second Opinions and Rechecks
Optional page. Contact lens fittings and prescriptions. If the content is not substantial enough for its own page, it can be integrated into the Glasses Prescriptions page.
For visitors whose glasses have not worked: bought online, progressives, prism, astigmatism. Explains what an in-person exam can correct and how to book a recheck.
Lets a visitor confirm cost before calling.
- Plans accepted
- How VSP works here
- The exam fee without insurance
The next step from every page. Appointments are booked by phone through 20/20 Optical, so the page leads with the phone number. A request form covers after hours.
Website User Flow
This is how someone who visits the site finds what they are looking for.
Home ──▶ Book an Appointment ──▶ calls the phone number ──▶ 20/20 Optical books the appointment │ ▲ │ ├──▶ About ──────────────┤ └──▶ after hours: request form ──▶ Thank You ──▶ a call back ├──▶ Services ───────────┤ ├──▶ Insurance and Fees ─┤ └──▶ New Patients ───────┘ Arriving from an insurance directory (EyeMed, Aetna): Home ──▶ Insurance and Fees ──▶ Book an Appointment Arriving from a Google search about glasses that do not work: Second Opinions and Rechecks ──▶ Book an Appointment
Supporting Pages
These pages are not in the menu. Each one is reached from a form, the footer, or a search engine.
| Page | What it does | Where it is linked |
|---|---|---|
| Thank You | Confirms a request or message was received and says what happens next | Reached after a form |
| Privacy Policy | Explains how the names and contact details the site collects are handled | Footer |
| Accessibility | States the accessibility standard the site is built to and how to ask for help | Footer |
| Page Not Found | Catches a broken link and points back to Home and Book an Appointment | Not linked |
| XML Sitemap | Lists every page for search engines | robots.txt |
Pages for a Later Phase
Each of these came up in a report or is on the current site. They can be added after launch through the care plan.
| Page | Reason |
|---|---|
| Online scheduling | Appointments are booked by phone through 20/20 Optical. This can be added if the optical adopts an online scheduler. |
| Prescription refill form | On the current site, with no visits in the analytics we have. Confirm with Kathy whether anyone uses it. |
| Kids’ vision page | Suggested by the performance report. The practice sees mainly adults. |
| Dry eye and other condition pages | Added over time as articles and service pages. |
| Patient reviews | A reviews section needs reviews to display. The Google Business Profile work comes first. |
| Blog or articles | Added after launch through the care plan. |
| Eyewear and frames | 20/20 Optical’s shop. The site links to them. |