Design Discovery · Sifu Kathy Ong Wing Chun

Hi Kathy.

There are six sections. It should take about 10 minutes.

Answers save on this device as you go.

Your audience

Who the site is for, and what is going on for them when they arrive.

Who are the people you most want this website to reach?

Pick any that fit.

Age

Gender and identity

Life stage

Single In a relationship or married Parents of young children Parents of teens Children grown Retired

Work

Student Early career Established professional Business owner Service or trade worker Not working or retired

How would you describe that person? What's going on in their life when they find you? What are they looking for?

When they first land on the site, how are they usually feeling?

Pick any that fit.

How comfortable are they with technology?

Very comfortable Somewhere in the middle Not very comfortable A real mix

Where do you picture them reading your site?

Mostly on a phone Mostly on a computer Both equally Not sure

The feeling

How you want someone to feel when they spend time with your brand.

Five words for the feeling you want people to have.

Be as descriptive as you can. Rather than "good" say something like "exhilarated" or "joyous".

Describe that feeling as a moment.

For example: "They feel like curling up on a sofa in front of a fireplace with a good book, a cup of cocoa and soft music playing in the background."

Where does your brand sit on each of these?

The middle dot means either one or a balance of both.

Typography

These are design directions, not final font choices. Each one shows a general style using the same sample words.

Mark where each one sits for your brand.

For the one you like most: what about it resonates with you for your brand or your business?

Color

These palettes are for a new color direction for your website and brand. If you have established brand colors to keep, list them in the Brand section.

These are color directions, not final colors. Each one shows the same simple page in a different palette.

Mark where each one sits for your brand.

For the one closest to you: how does it make you feel?

Any colors you would not want on your site?

Layout and style

These are layout directions, not final designs. Each one shows a way a homepage can be put together, in gray to focus on the structure.

Mark where each one sits for your brand.

For the one closest to you: how does it make you feel?

Anything on other websites that puts you off?

Pick any that apply.

Pop-ups Video that plays on its own Lots of movement and animation Very long pages Small text Obvious stock photos Too much going on at once Dark backgrounds

What you already have

What carries over into the new design.

Your logo

Keep it as it is Open to a refresh We do not have one yet Not sure

Colors or fonts you use today that should stay

Two or three of the top websites in your field

These show the look that is common in your market today, to help the design stand apart from it.

Review your answers

Everything you entered, by section. Use Edit to go back to any of them.

Send your answers

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Your name

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Design Discovery Survey

Hi Kathy.

Your audience

Who are the people you most want this website to reach?

The feeling

Typography

Color

Layout and style

What you already have

Review your answers

Send your answers

Got it, thank you.