Anything highlighted in yellow is something I would need you to confirm before it can be built.
Menu at the top of every page
Sifu Kathy Ong Wing Chun
About
The Training
Private Sessions
Get in Touch
Home
Sections, in order down the page
Opening
Wing Chun in San Francisco · the small-frame system · taught one to one
Main button: Start a Conversation
Goes to the Get in Touch form
What Wing Chun is
A southern close-range system combining qigong and health work, weapons, and close-range fighting · body mechanics and natural angles rather than size or strength
Who trains here
Mostly women, mostly beginners with no athletic background · working professionals · experienced martial artists new to Wing Chun. Brandon’s read, that professionals and women are the likely market, is what this now reflects.
Learning from a woman
There are very few female Sifus. Plenty of people would only be comfortable training close range with a woman, and saying so plainly also sets the tone for who gets in touch.
Your lineage, in brief
Ng Mui → Yim Wing Chun → Yip Man → Chris Chan → you · links through to About
Health and longevity
Power and balance, structure, circulation of chi and blood, self-healing. Most martial arts sites lead with self-defense, so putting this high on the homepage rather than inside About is what would set yours apart.
What you offer
Private sessions. Group classes and seminars get added here when you are ready for them, not before.
About Sifu Kathy Ong
Sections
Portrait and introduction
Waiting on photographs. Two routes open: the ones on your old school’s site, and a session of our own.
The lineage
The southern Siu Lam temple, the five elders, Ng Mui, Yim Wing Chun, Yip Man in Foshan, then Hong Kong after the war
Chris Chan
Fifty years teaching in San Francisco · trained with Yip Man · Bruce Lee, a friend of the same age, brought him in · the extra eighteen months waiting in Hong Kong that became private lessons over tea · Little Chili Pepper
Your certification
Your teaching certificate from Chris Chan. This is an unusually direct line, and it is worth stating plainly rather than leaving people to work it out.
The ladies’ system
The small-frame version, and what makes it different. You said you would check the detail with Brandon, so this stays open until then.
Wider background and pilgrimages
Krav Maga, Brazilian Jiu-Jitsu, Wushu at Berkeley, Filipino fencing · Hong Kong and China with Chris Chan, Yip Man’s gravesite, the Yip Man Tong in Foshan
Your professional background
Optometrist · work with elderly and special-needs patients · holistic counselor training. Worth including so nobody reads you as somebody teaching out of a park on a whim.
The Training
Sections
The system
Close range, structure, angles, efficiency over strength
Qigong and health
Circulation, self-healing, and the emotional and meditative work Chris Chan added later in life · the part you said you care most about passing on
Forms and weapons
What someone can learn over the years: the form sequence you teach, and the weapons. People starting a martial art want to see the road ahead, so this section earns its place. Still needs the detail from you.
What a first session is like
The most common thing a nervous beginner wants to know before getting in touch. Answering it here would mean fewer of those questions landing in your inbox.
No experience needed
Mostly beginners with no athletic background
Private Sessions
Sections
One to one
The whole offering at launch. You said privates make more sense to start with, and that group work takes more coordination and more energy than it is worth right now.
Group classes, later
Mentioned as something that comes once you have five or ten private students and can see which of them would train well together. Named on the page so people know it is coming, not sold yet.
Pricing
Not published. Rates are discussed when you speak, which is normal for private instruction and keeps you free to price by the person and the situation.
Where and when
Arranged case by case, which is what you are doing now. The page says so rather than implying a schedule that does not exist, and it can carry a real location later without being rebuilt.
What to bring
Training outdoors raises questions about weather, footwear, and what happens if it rains, so the site can answer them before anyone has to ask.
Button: Ask about availability
Goes to Get in Touch
Get in Touch
The filter
What the form asks
Name, email and phone · what brings you to Wing Chun · what you are hoping to get out of it · any martial arts or movement background · anything about your health or body I should know. Four or five questions, no more, so it does not read as an application form.
Why those questions
Motivation is the one that does the work. Somebody who wants to get stronger and calmer and somebody who wants to learn to hurt people write very different answers to it, and you see that before you call them back.
Something to open with
When you do call, you already know they have five years of jiu-jitsu, or that they want to use their hands better from a wheelchair. The conversation starts somewhere real instead of at the beginning.
The health question
You work with elderly and special-needs patients and trained as a holistic counselor, so asking this fits how you already practice
Seminars and corporate
A single line saying that if someone wants a seminar or a corporate session, they should ask. No page, no prices, nothing you have to be ready to deliver on. You said you would want to think about it before taking that on.
What number you reply from
You raised whether to use your own number or set up a separate one. Nothing on the site publishes a phone number either way, but it changes what you call people back from.
Book a Session
Reached after you reply, or by a link you send
Sent, not found
Nobody reaches this page from the menu. You talk to them first, decide they are a fit, and send the link. That order is the point of the whole structure.
Pick a time
A calendar showing your availability. Because this page is not the front door, it can open with only a few slots and fill in over time. Booking by phone stays available and always will.
Sign the waiver
The waiver you sent me, rebuilt as a form on the site, with the wording that makes typing a name count as a signature. A booking cannot be confirmed until it is signed, so you are never chasing paperwork on the day. You and the student both get a copy by email.
Returning students
You send them the link directly and they skip the inquiry step entirely
Paying
Zelle, Venmo, PayPal, cash or check, handled between you and the student as you do now. The site lists what you accept and stays out of it. Taking card payment on the site is a later addition, see below.
How someone moves through the site
Home ──main button──▶ Get in Touch ──▶ you read it ──▶ you call ──▶ Book ──▶ Waiver ──▶ Confirmed │ ▲ ├──▶ About ──────────────┤ ├──▶ The Training ───────┤ └──▶ Private Sessions ───┘ Returning students go straight to Book, using a link you send them
Supporting pages
These are not in the menu. Every site needs them and they are easy to forget, so they are listed here.
| Page | What it is for | Where it is linked |
|---|---|---|
| Liability Waiver | Your waiver as a form people can sign online | Footer, and inside the booking flow |
| Booking confirmation | What someone sees after booking, with where to go and what to bring | Not linked, reached after booking |
| Privacy policy | Required, because the site collects personal details and a signed waiver | Footer |
| Page not found | Catches broken links and points back to Home and Get in Touch | Not linked |