Sitemap v1 · Sifu Kathy Ong Wing Chun

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This replaces the survey. You and Brandon covered most of what I needed on the recording, so rather than ask you to fill in a form, I turned what you said into a proposed structure for the site. It is easier to react to something concrete than to answer questions in the abstract.

Read down the page, then have a look at the eight questions at the bottom. Those are the last things I need before I can start designing. Reply to my email with whatever you can answer, and anything here that looks off to you, just say so and we will work through it together.

How the site works

The site is built so that someone finds you, reads enough to know whether Wing Chun is for them, and then gets in touch. You decide whether they are a fit, and booking follows the conversation rather than replacing it.

That choice comes from something you said twice on the recording, about filtering the students correctly. Getting in touch is the front door, and the form asks the questions that let you make that call before anyone books a session. Booking still exists, it just sits behind the conversation instead of in the main menu.

It also means the site can go live before your class times, your teaching location, and your pricing are settled. A site built around a booking calendar cannot, because a calendar needs fixed times, a fixed place, and published prices.

Anything highlighted in yellow is something I would need you to confirm before it can be built.

Menu at the top of every page Sifu Kathy Ong Wing Chun About The Training Classes Seminars Get in Touch

Home

Sections, in order down the page

Opening

Wing Chun in San Francisco · outdoor training · the small-frame system

Main button: Start a Conversation

Goes to the Get in Touch form

What Wing Chun is

A southern close-range system combining qigong and health work, weapons, and close-range fighting · body mechanics and natural angles rather than size or strength

Who trains here

Mostly women, mostly beginners with no athletic background · children and parents · experienced martial artists new to Wing Chun

Your lineage, in brief

Ng Mui → Yim Wing Chun → Ip Man → Chris Chan → you · links through to About

Health and longevity

Power and balance, structure, circulation of chi and blood, self-healing. Most martial arts sites lead with self-defense, so putting this high on the homepage rather than inside About is what would set yours apart.

What you offer

Private sessions · group classes · seminars · corporate

About Sifu Kathy OngIn the menu

Sections

Portrait and introduction

No photographs yet. See question 6.

The lineage

The southern Siu Lam temple, the five elders, Ng Mui, Yim Wing Chun, Ip Man in Foshan, then Hong Kong after the war

Chris Chan

Fifty years teaching in San Francisco · trained with Ip Man · Bruce Lee, a friend of the same age, brought him in · the extra eighteen months waiting in Hong Kong that became private lessons over tea · Little Chili Pepper

Your certification

Your teaching certificate from Chris Chan

The ladies’ system

The small-frame version · your family comes from the region the style comes from · you grew up in San Francisco

Wider background and pilgrimages

Krav Maga, Brazilian Jiu-Jitsu, Wushu at Berkeley, Filipino fencing · Hong Kong and China with Chris Chan, Ip Man’s gravesite, the Ip Man Tong in Foshan

Your professional background

Optometrist · work with elderly and special-needs patients · holistic counselor training

The TrainingIn the menu

Sections

The system

Close range, structure, angles, efficiency over strength

Qigong and health

Circulation, self-healing, and the emotional and meditative work Chris Chan added later in life · the part you said you care most about passing on

Forms and weapons

A placeholder. We did not get into the detail on the recording, so this one is waiting on you.

What a first session is like

The most common thing a nervous beginner wants to know before getting in touch. Answering it here would mean fewer of those questions landing in your inbox.

No experience needed

Mostly beginners with no athletic background

Classes & Private SessionsIn the menu

Sections

Private sessions

One to one

Group classes

Small groups

Pricing

See question 5. We could also choose not to publish prices at all and handle them in the conversation, which is common for private instruction.

Where and when

The park, a studio, or both, and whether any of it is on set times. See question 4.

What to bring

Training outdoors raises questions about weather, footwear, and what happens if it rains, so the site can answer them before anyone has to ask.

Button: Ask about availability

Goes to Get in Touch

Seminars & CorporateIn the menu

Sections

Public seminars

One-day and two-hour formats

Corporate and team seminars

Team building and leadership · you raised this yourself, and it reads as a real second line of business rather than a sideline

Focus and qigong for professionals

Breath work, stepping, body balancing, mind focus, arranged as a consultation

Pricing

See question 5. Corporate would usually sit above your public rate.

Its own page, not a section

A company booking a team session is a different audience buying in a different way, so it would read better on its own page than alongside a beginner looking for lessons.

Button: inquire

Corporate never books itself through a calendar

Get in TouchMain action

The filter

What the form asks

Name and email · what brings you to Wing Chun · any martial arts or movement background · whether you want private, group, or a seminar · anything about your health or body I should know

Why those questions

Each one tells you something before you reply. A complete beginner, an experienced martial artist, and a company inquiry all need a different first conversation, and you can see which you have before you spend time on it.

The health question

You work with elderly and special-needs patients and trained as a holistic counselor, so asking this fits how you already practice

Is this what you meant?

You talked about filtering the students correctly, and this form is my reading of it. If you had something different in mind, let me know, because this is the piece the rest of the structure rests on. See question 3.

Contact details

Which email address you want shown publicly, and how much to say about where you teach

Book a SessionNot in the menu

Reached after you reply, or by a link you send

Choose a session

Private sessions to start with. Group and seminar booking waits until there is a regular schedule.

Pick a time

A real calendar showing your availability. Because this page is not the front door, it can open with only a few slots and fill in over time.

Sign the waiver

Your existing waiver, rebuilt as a form on the site. A booking cannot be confirmed until it is signed, so you are never chasing paperwork on the day.

Returning students

You send them the link directly and they skip the inquiry step entirely

Paying

Handled between you and the student as you do now, in person or by Venmo. Taking card payment on the site is a later addition, see below.

How someone moves through the site

Home ──main button──▶ Get in Touch ──▶ you reply ──▶ Book ──▶ Waiver ──▶ Confirmed
  │                        ▲
  ├──▶ About ──────────────┤
  ├──▶ The Training ───────┤
  ├──▶ Classes ────────────┤
  └──▶ Seminars ───────────┘

Returning students go straight to Book, using a link you send them

One thing about the About page. Everything written there comes from your recording with Brandon. For the lineage, and for anything about Chris Chan, I would rather get every detail right, so nothing on that page would be written until you have read it and confirmed it line by line.

Supporting pages

These are not in the menu. Every site needs them and they are easy to forget, so they are listed here.

Page	What it is for	Where it is linked
Liability Waiver	Your existing waiver as a form people can sign online	Footer, and inside the booking flow
Booking confirmation	What someone sees after booking, with where to go and what to bring	Not linked, reached after booking
Privacy policy	Required, because the site collects personal details and a signed waiver	Footer
Page not found	Catches broken links and points back to Home and Get in Touch	Not linked

Eight questions, and then I can start

These are the last things standing between this structure and a real design. Reply to my email with whatever you can answer. Partial answers are genuinely useful, and anything you are unsure about we can talk through together.

	Question	What it decides
1	What should the practice be called?	You mentioned it would be under your own name for now, so I have used Sifu Kathy Ong Wing Chun throughout as a working title, marked in yellow wherever it appears. If a school name would suit you better, now would be the moment. This sets the web address, the logo, and the top of every page.
2	Are you happy to answer inquiries yourself?	The whole structure assumes someone writes to you and you reply, which does take some of your time. If you would rather people simply booked and turned up, that is completely reasonable, the site would just be built a little differently.
3	When you said filtering the students correctly, what did you mean?	The Get in Touch form is my reading of what you meant. If you had something else in mind, that page would change.
4	Is there a place or a set of times you would like to build toward?	My understanding is that sessions are arranged case by case at the moment, which works perfectly well. If there is somewhere you would like to teach regularly, or times you would like to settle into, that would shape the booking calendar and how much the site says about location.
5	What are you thinking for pricing?	Private sessions, group classes, public seminars, and corporate. Rough or provisional is completely fine, and whether any of it gets published on the site is a separate decision we can make later.
6	Do you have any photographs?	Of you teaching, of students training, of you with Chris Chan. If there is nothing usable yet, a shoot would be worth planning. Photography carries a site like this more than the words do.
7	Two or three websites you like the look of.	They do not have to be martial arts sites. This is the fastest way for me to understand what modern with a traditional flair means to you, and it usually saves a design round.
8	Do you own a web address, and are there social accounts?	Anything already registered, plus Instagram, Facebook, or YouTube you would like linked. If nothing is registered yet, I can suggest some options once question 1 is settled.

Potential future rollouts, after launch

Think of this as a long-term project rather than something built once and finished. The first job is a site that lets people find you and get in touch. Booking and payment come next, and a student area later still. Each of these is easier and cheaper to add once the site is running and you can see what you actually need.

Rollout	When it would make sense
Booking group classes online	Once there is a regular repeating schedule to book against
Selling seminar tickets	Once seminar dates and prices are settled
Paying by card on the site	You take payment in person and by Venmo today, and that works well. Card payment adds fees and setup, so it is worth adding once there is enough booking volume behind it.
A student area with curriculum or video	A larger project in its own right. Worth revisiting once you have a steady group training with you.
A blog, a newsletter, or a shop	Each one is ongoing work rather than a one-off build, so they are worth considering once the site is doing its main job well.