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The small-frame system, taught one to one.

This is the opening statement of the site. Two or three sentences that say what you teach, who you teach it to, and that instruction is private. The words here are a placeholder for the copy we settle together.

A southern close-range system.

Placeholder describing the system in plain language for somebody who has never heard of it: qigong and health work, weapons, and close-range fighting held in one art.

A second paragraph on body mechanics and natural angles rather than size or strength, which is the part that makes it teachable to anyone.

Mostly beginners, and mostly women.

Beginners

Placeholder for the largest group: people with no athletic background and no martial arts history.

Working professionals

Placeholder for people who want structure, focus and a physical practice that fits a working week.

Experienced martial artists

Placeholder for practitioners of another art who are new to Wing Chun.

Placeholder for an image supporting this section.

There are very few female Sifus.

Placeholder for the paragraph saying plainly that plenty of people would only be comfortable training close range with a woman, and that this is a normal thing to want.

Saying it here also sets the tone for who gets in touch, which is part of what this section is for.

A direct line, in five names.

  • Ng Mui
  • Yim Wing Chun
  • Yip Man
  • Chris Chan
  • Kathy Ong

One short paragraph of placeholder, then a link through to the full story.

Not only self-defense.

Placeholder for power and balance, structure, the circulation of chi and blood, and self-healing.

Most martial arts sites lead with self-defense. Putting this high on the homepage rather than burying it inside About is what would set yours apart, which is why it sits here.

Private sessions.

Placeholder for one paragraph on one-to-one instruction and how sessions are arranged. Group classes and seminars get added to this section when you are ready for them, and not before.