Snapshot
A high-level overview of Ong Optometry's current website and the opportunity it represents, covering how the practice is presented, how patients find it, and how it is maintained. These observations establish the foundation for the recommendations presented in this proposal.
Ong Optometry provides eye examinations, prescription eyewear and ongoing eye health care to patients in San Rafael and Marin County, working alongside 20/20 Optical.
The practice's website currently functions as a basic listing, but it has significant opportunity to better support how the practice actually works:
- Show patients the unhurried, needs-based care that distinguishes the practice
- Turn visitors arriving from insurance directories and local search into appointments
Ong Optometry requires a modern, accessible website that communicates the practice's approach clearly, strengthens local search visibility, and gives patients what they need in order to decide before they call.
Dr. Kathy Ong has approached Akamai Media LLC to design and develop a new website and to provide ongoing support once it is live.
For additional insight into the current website's condition and paths for improvement, please review the Web Performance Report prepared in July.
Needs
These are the practice and patient needs defining the objectives for this website. These priorities reflect both how the practice actually operates and what patients are looking for before they get in touch.
Practice Needs
Ong Optometry requires a website that reflects how the practice actually operates. You schedule roughly an hour per patient, and most patients have been rushed through their appointments with other eye care professionals who often don't take the time to evaluate their deeper medical history. Ong Optometry's approach runs through everything it does. From testing prescriptions in a real street environment, to asking about the purpose a patient needs glasses, to prescribing solutions for specific activities rather than providing one general prescription. This is the part the website doesn't currently have a way to say.
Specifically, a new website needs to fulfill the following needs for Ong Optometry:
- Communicate the unhurried, needs-based approach that distinguishes the practice
- Explain the cases that online retailers get wrong, including progressive measurements and prism for double vision
- State which insurance is accepted, since insurers are already sending patients to the site
- Improve local search visibility so that new patients can find the practice
- Support a potential second doctor without requiring a rebuild
- Make the phone number and the reason to call obvious on every page
Patient Needs
Most people arriving at the site already know your name, since direct visits outnumbered search, and they are deciding whether this is the right place before they call. Booking runs through 20/20 Optical, who answer the phone and make the appointments, so the site's job is to get somebody confident enough to make that call.
Patients must be able to:
- Understand how the practice works and why it differs from where they have been
- Confirm that their insurance is accepted
- Find the office without ending up a block or two away
- Call the practice without hunting for the number
Two things get in the way of that today. The map on the contact page does not display, and clicking through to the address sends some people a block or two from the office.
Solutions
A structured redesign and ongoing care approach built to communicate the practice's approach, improve local visibility, and stay maintainable after launch.
Based on the practice and patient needs previously identified, these solutions outline a structured website redesign and an ongoing care approach designed to communicate how the practice works, improve local visibility, and keep the site maintainable after launch.
Website Design and Development
A completely new website, built from the ground up, replacing the current site rather than working inside it. The login for the existing site sits with the previous provider, so starting fresh is both quicker and cleaner. The domain points at the new site once it is ready, and the old one can be retired at that point.
The website would be developed to address the needs identified above as follows:
Structure and Information Architecture
A clearer structure so patients reach what they need in fewer steps, and so search engines can tell what the practice does.
- Sitemap agreed before any design work begins
- Pages for services searched for by potential patients
- An insurance page, since insurers are already sending patients to the site
- A team page that is structured to take on a second doctor without a rebuild
A Static Website Framework
A site built as fixed pages rather than assembled from a database on every visit, which removes the login and potential requirements to patch and maintain a content management system. Benefits include:
- No login, no database, and nothing for an attacker to reach
- Faster loading, since the pages are already built when somebody arrives
- Managed hosting included in the care plan
- Updates handled by me rather than by you
Content and Messaging
Written from your own explanations, so the site says how you work rather than what an optometry website usually says.
- Core pages written from our discovery conversations
- The approach explained: time per patient, real-world testing, needs-based prescribing
- Communicating what many online retailers get wrong or can't provide without in-person evaluation
- Further articles and page content added over time through the ongoing website care plan
Photography and Video
New imagery of you and the practice, shot to match the approved designs rather than designed around whatever is available.
- A half day photography session on-site during or shortly after the design and mockup phase
- Candid working shots rather than studio-style shots looking at the camera
- Potentially short video clips for use in background of selected page section content areas
- Editing and preparation for the web
Local Search and Structured Data
The information Google and AI assistants need in order to describe the practice correctly and recommend it.
- Optometrist and LocalBusiness structured data
- Opening hours, services and location in machine-readable form
- Headings and page titles that name what you do, optimized for search engine and generative search optimization
- Google Search Console connected, so you can see the search terms bringing patients to the site
Accessibility
Built so that patients with vision and website accessibility difficulties can use the site.
- Color contrast checked against WCAG guidance
- Proper heading structure and image descriptions
- Keyboard navigation and screen-reader structure
- Text that resizes without breaking the layout
Website Care Plan
A website works as an operating platform rather than a one-time deliverable. Immediately after launch the site moves onto a care plan covering hosting, security, updates and ongoing improvement. The plans and pricing are in the Investment section.
Timeline
Two possible start dates, with the launch date following from whichever one you choose. Starting Monday, September 14 puts the launch on Thursday, December 17, 2026. Starting Monday, October 19 puts it on Thursday, January 28, 2027.
The timeline below reflects a structured, collaborative process, with each phase approved before the next one begins. We meet weekly throughout to review progress and work through anything open, which is what keeps approvals from becoming the thing that holds the schedule up.
Both options run the same phases and differ only in the dates.
Option A gets the site live before the holidays. Option B begins after my travel in late September and early October, so the build runs straight through without a pause, and the site goes live at the end of January.
Option A: start Monday, September 14
| Phase | Time | Dates |
|---|---|---|
| 1. Discovery | 5 weeks | September 14 to October 16, 2026 |
| 2. Design | 4 weeks | October 19 to November 13, 2026 |
| 3. Development | 3 weeks | November 16 to December 4, 2026 |
| 4. Deployment | 2 weeks | December 7 to 18, 2026 |
| Site launch: Thursday, December 17, 2026 | ||
Option B: start Monday, October 19
| Phase | Time | Dates |
|---|---|---|
| 1. Discovery | 4 weeks | October 19 to November 13, 2026 |
| 2. Design | 4 weeks | November 16 to December 11, 2026 |
| 3. Development | 3 weeks | December 14, 2026 to January 15, 2027, with a two week holiday break |
| 4. Deployment | 2 weeks | January 18 to 29, 2027 |
| Site launch: Thursday, January 28, 2027 | ||
Work begins on the start date for whichever option you choose, assuming the proposal is approved and the first payment has arrived by then. If the start moves, the rest of the schedule moves with it week for week. Option A's Discovery phase spans two to three weeks of travel in late September and early October, which is why it runs five weeks against Option B's four. Both schedules assume feedback, approvals and any materials from your side arrive in good time.
Phase 1: Discovery
What it is: The process of identifying the ideal audience and determining the site and page structure to ensure visitor and business needs are met. Work starts as soon as the agreement is signed and the first payment is in, and deliverables go up on your project portal as they are ready.
Milestones:
- Weekly project meetings scheduled
- Content audit of the existing site completed
- Sitemap reviewed and approved
- Page structure (wireframes) priority agreed
Deliverables: Sitemap, Wireframes
Phase 2: Design
What it is: An establishment of design elements for the User Interface (UI) of the website as well as the high fidelity mockup prototypes for each page type to ensure the best visual style.
Milestones:
- Development of a website UI style guide
- Visual mockups for review and revision
Deliverables: Website UI Style Guide, visual mockup prototypes
Phase 3: Development
What it involves: Building the core functionality and backend code base for the website, ensuring integration of design mockups on to full website, and collecting and collaborating on page copy and content.
Milestones:
- Visual design integration
- Pages built and content loaded
- Core functionality and feature-set integration
- Structured data and local search implementation
- Core page content written
- Accessibility and mobile testing
Deliverables: Complete website on a staging address for review
Phase 4: Deployment
What it involves: Working through the website's pre-launch, launch and post-launch checklist to ensure stability, domain name (web address) redirection to the new hosting server, and setting up backups and security for the website.
Milestones:
- Domain and DNS moved across
- Final review and sign-off
- Analytics and Search Console connected
- Old site and unused services retired
Deliverables: Live website
Ongoing, from launch
From launch the site moves onto the care plan, covering hosting, security monitoring, backups, updates, reporting and continued improvement.
Investment
This is a breakdown of your investment for the website, additional options, and the ongoing care plan.
Current context for your website's investment
As a reference, you currently pay roughly $105 to $125 per month for hosting, services, and annual charges across two different vendors. This proposal folds those into a singular payment, which includes your hosting and support services.
Some of your current costs are duplicative. Your domain points at a site hosted by your previous provider, while the GoDaddy account is separately hosting an older copy of the site that nothing points at, resulting in two hosting bills for a single website. There is also an email product on the GoDaddy account that has been paid for without being set up. Moving to a single host clears all of that up.
The build
| Item | Investment |
|---|---|
| Website design and build Discovery, sitemap, style direction, wireframes, mockups, content writing for the core pages, the static build, on-page search and structured data, hosting setup, and launch including moving the domain across. | $6,000 |
| Photography and video session (optional) A half day on site with two people, plus editing and preparation of the images and clips for the website. | $1,000 |
| Google Business Profile optimization (optional) Reviewing the current listing and correcting the information on it, and diagnosing the misdirected address. | $500 |
| Total, with both options included | $7,500 |
The address problem may involve the listing's overlap with 20/20 Optical, which shares your street address and phone number. Part of this work is finding out how much of it I can fix on your listing, and how much would need 20/20 to change something on theirs.
The care plan
A website works as an operating platform rather than a one-time deliverable. Immediately after launch the site moves onto a care plan, which covers the following:
Managed Hosting and Infrastructure
The site runs in a managed environment, so hosting is one less thing to hold an account with or think about.
- Secure, performance-tuned hosting included in the plan
- SSL certificate configuration and renewal
- Domain and DNS looked after, with registration staying in your name
- Technical troubleshooting as needed
Security and Stability
A static site removes most of what usually gets attacked, and the rest is monitored.
- Off-site backups of the whole site
- Uptime monitoring, so I hear about an outage before you do
- Certificate and dependency checks
Content and Improvement
The site keeps changing after launch, which is also what keeps it visible to search.
- Page and content updates as the practice changes
- Assistance with new articles and service pages, as needed
- Structured data and search engine optimization upkeep
Analytics and Performance Reporting
A regular look at what the site is doing, and a conversation about what to do next.
- Traffic and search reporting
- A monthly review call
- Recommendations for what to add or change next
| Website Care Plan | |
|---|---|
| Monthly | $295 |
| Hosting, security, backups, uptime | Included |
| Content and page updates | Included |
| Analytics and Performance reporting | Monthly |
| Review call with me | Monthly |
| Website consulting services | Included |
| Search engine optimization and structured data upkeep | Included |
The care plan runs for 12 months from launch. After that it continues month to month, for as long as the site is being looked after, and can be stopped with 30 days notice.
Summary
Everything above in one place.
| Item | Website only | Everything included |
|---|---|---|
| Website design and build | $6,000 | $6,000 |
| Photography and video session | Not included | $1,000 |
| Google Business Profile optimization | Not included | $500 |
| Build subtotal | $6,000 | $7,500 |
| Care plan, $295 a month for the 12 months after launch | $3,540 | $3,540 |
| Total | $9,540 | $11,040 |
How you pay for it
One monthly payment covers all of it, the build and the first year of care together. There is no deposit. The first payment is due when the agreement is signed, and it is the same amount every month after that.
| Item | Website only | Everything included |
|---|---|---|
| Monthly payment | $636 | $736 |
| Number of payments | 15 | 15 |
| Total | $9,540 | $11,040 |
The payments run for 15 months. The site launches at the end of the third month and the care plan covers the 12 months after that, so the final payment lands as the first year of care ends. From that point the care plan continues at $295 a month for as long as the site is being looked after, and everything except the website design and build is optional.
Scope of Work
What is included, and what each of us is responsible for.
The services described here represent the agreed scope for the website design, build and launch.
Minor adjustments and refinements are expected during the normal course of the work. Requests that substantially expand the scope, add new functionality, or require additional design or development may be handled as a separately quoted piece of work, so that the budget stays predictable and the site can still grow deliberately over time.
Revisions are included at each approval stage, with at least three rounds at every stage.
What I need from you
- Content, images and practice materials where they are needed
- Attendance at a recurring weekly project meeting for the length of the build
- Review and approval of each stage so the next one can start
- Access to the Google Business Profile, if the listing work is included
- Questions and concerns raised as they come up
What I am responsible for
- Delivering the work professionally and communicating clearly throughout
- Recommending sound practice on accessibility, performance and usability
- Keeping practice information confidential
- Supporting the site after launch under the care plan
Terms
The commercial arrangement.
| Project payments | 15 equal monthly payments covering the build and the first 12 months of care. $736 a month with both options included, $636 a month for the website only. No deposit, with the first payment due at acceptance of this proposal |
| Care plan billing | Included in the monthly payment for the 12 months after launch, then monthly in advance |
| Care plan commitment | 12 months from launch |
| Payment terms | Net 15 |
| Cancellation | 30 days written notice |
| Ownership | All website files and content transfer to you on final payment |
| Domain | Stays registered in your GoDaddy account, under your control |
Next Steps
Where we go from here.
- Review this proposal and tell me anything you would like changed, added or removed.
- Confirm whether the photography session and the Google Business Profile work are included.
- Approve the proposal, and I will send the first invoice.
- Work begins the week after that payment arrives.
Mark Moran
Akamai Media LLC
hi@akamai.media
Master Services Agreement
The Master Services Agreement defines the legal terms governing the professional relationship between Akamai Media LLC and Ong Optometry. Acceptance of this proposal constitutes acceptance of the Master Services Agreement below. Where this proposal and the agreement disagree on scope of work or fees, this proposal governs.
Introduction
Although there is also some unavoidable standardized legalese at various places in the document, we endeavor to present everything in plain language. To do this, we frequently use terms like “we” and “you.” “We,” “us,” “our,” and “the Company” means AKAMAI MEDIA LLC a corporation registered in the State of WYOMING. “You,” “your,” “Customer” or “Client” in this document is you, our Client.
Current Hourly Rate
Throughout this document, reference is made to our current hourly rate. This rate is defined as our hourly rate that is in place at the time a service is requested, not at the time this agreement is signed. We will provide you with our current hourly rate upon request.
The Project
You are hiring us to complete your project according to the specific scope of work we described in the proposal of services document you will receive. The proposed cost of the project in the proposal includes only this work. When you hire us, we are independent “work for hire” contractors and not employees of you or your business.
Availability and Communication
We are available via email and phone Monday through Thursday from 9:00 am to 4:00 pm, Fridays from 9:00 am to 12:00 pm Mountain time. Our normal response time is one business day, though our response time may vary. We do not work on weekends or holidays. Clients with current website management services receive priority response times.
Email is the primary means of communication accepted for our work together. We do not communicate via mobile phone, text message, social media, or instant/private messaging (like Facebook Messenger) since we cannot track these requests as a team. No response will be made to any messaging or notices through those unapproved means as those methods of communication will not be monitored by support personnel.
The Proposal of Services
The Proposal of Services details the work we will deliver to you, including without limitations, the deliverables and specifications thereto, and any and all compensation to be paid for such work. If additional services are requested by the Client, the parties may enter into one or more other Proposals of Service signed by the parties.
Notwithstanding the foregoing, the terms of any Proposal of Services entered into between the parties, shall be in addition and supplemental to the terms of this Agreement. If there is a conflict between this Agreement and any part of the Proposal of Services, the terms of the Proposal of Services shall be binding regarding scope of work and the fees for said work.
I acknowledge, agree, and understand that this project is subject to the Master Services Agreement which has been provided to me separately. I acknowledge receipt of the Master Services Agreement. The Master Services Agreement is incorporated by reference into this proposal and becomes a part of the contract and agreement between the parties.
Time Frames
It is our experience that a typical website design project takes about 10 weeks (not including holidays). This is a rough estimate and depends on a number of factors, including but not limited to the complexity of your project, our current workload, material availability, and any problems that might arise as we work on your project. Unless specifically defined in the Proposal of Services, we do not guarantee website launch by a specific date. As a matter of law, for this contract time shall be considered to be NOT of the essence unless agreed upon by all parties in writing and made a part of the contract.
We have an active queue of work and we do not place your project in that queue until your deposit (explained below) has been received. While we endeavor to start your project quickly, we will not begin your project until it reaches the front of our queue so that it can receive our full attention.
Delayed, Suspended and Abandoned Projects
In our experience, projects can often stall as we wait on assets, information, feedback, approvals, etc. we have requested from you. While we are waiting on your response, we will normally begin to work on other projects to make efficient use of our time.
A project is considered delayed if your response to our request for assets, information, feedback, approvals, etc. is delayed for more than 5 business days. When a project is delayed, we may remove it from our active queue and place it at the back of the line. Work will resume on a delayed project when we have received what was requested and our queue of work allows us to focus on your project again.
A project is considered suspended if your response to our request for assets, information, feedback, approvals, etc. is delayed for more than 30 days without a reasonable cause as determined by us. When a project is suspended, an invoice for the remaining balance of the project shall be sent and considered due upon receipt.
ONCE A PROJECT IS CONSIDERED SUSPENDED, IT IS THE SOLE RESPONSIBILITY OF THE CLIENT TO REACTIVATE THE PROJECT BY (1) SUPPLYING ALL ITEMS NECESSARY TO COMPLETE THE PROJECT AND (2) PAYING THE BALANCE OF THE PROJECT IN FULL.
After a project is considered suspended, we will not perform any additional work on the project until the project has been reactivated as explained above.
A project is considered abandoned if your response to our request for assets, information, feedback, approvals, etc. is delayed for more than 60 days without a reasonable cause as determined by us. WHEN A PROJECT IS ABANDONED, ANY MONIES PAID TO US FOR THE PROJECT IN QUESTION SHALL BE FORFEITED.
Unless specifically provided otherwise in the Proposal of Services, if any website project is not completed within ninety (90) days from the commencement of Phase One due to delays caused by the client in providing necessary assets, information, feedback, approvals, etc., we reserve the right to begin charging website management fees as detailed in the Proposal of Services.
Rush Projects
Projects requiring a “Rush” will typically incur at least a 50% markup of the total project cost. This increase is necessary to cover the overtime and additional costs incurred to complete your project in the time frame you require.
Change Budget
Changes to the scope of work detailed in the Proposal of Services typically incur additional costs and time. At our discretion, we may include a Change Budget in the Proposal of Services to accommodate such requests. The Change Budget shall apply only when changes to the original scope of work or previously approved items are requested. We will create a supplementary scope of work and cost estimate for the requested changes. Upon your approval, the cost for these changes will be payable either immediately or included in the final project invoice at our discretion.
Payment Schedule
In consideration of the services to be provided hereunder the parties agree that the Company shall be paid in accordance with any Proposals of Service executed by the parties pursuant to this Agreement.
Our standard payment terms are:
50% of the Cost of Proposed Scope of Work due as a non-refundable deposit upon execution of the Proposal of Services and this Agreement
30% of the Cost of Proposed Scope of Work due 45 days after execution of this agreement
20% of the Cost of Proposed Scope of Work due at website launch or 90 days after execution of this agreement, whichever comes first
Any amount of the Change Budget utilized is due at website launch (typically included on the final invoice)
The project must be paid in full, including any amount of the change budget used, prior to website launch.
At our discretion in certain cases, we may request that payments be made at certain additional milestones. If milestone payments are necessary, they will be specifically detailed in the Proposal of Services.
Please note that payment schedules and amounts provided in the Proposal of Services supersedes the payment terms mentioned above.
Payment Methods
Payment to us can be made using check, ACH, or major credit card. We may require a specific payment method at our discretion.
If a payment exceeds $500 and you elect to pay by credit card, a 3% surcharge may be added to your invoice to cover processing charges.
Late Payment and Collections Policy
All invoices pertaining to web hosting, security, maintenance, or any other work on your website are payable on receipt. If an invoice goes unpaid for more than 30 days after the invoice was sent, WE RESERVE THE RIGHT TO SUSPEND YOUR WEBSITE FROM PUBLIC VIEW UNTIL ALL OUTSTANDING BILLS ARE CURRENT.
Amounts due and unpaid shall bear an interest at the rate of twelve percent (12%) per annum. Client agrees to pay all costs of collection, including reasonable attorney’s fees, as additional sums owed under this Agreement. Client further acknowledges and agrees that if a check tendered for payment is not honored by the bank for non-sufficient funds (“NSF”), it will not be re-deposited. If the bank does not clear the check, the Client will incur a fee of $30. The Client must immediately send a certified check or money order for the amount due, including the NSF fee, to the Company to cover returned check.
Termination and Refunds
This Agreement may be terminated immediately by either party upon written notice for any of the following:
Upon five (5) days prior written notice by either party to the other party, or
If the other party defaults in the performance of any material provision of this Agreement, which default is not cured within thirty (30) days after written notice from the non-defaulting party.
IF YOU WISH TO TERMINATE THE PROJECT AFTER THIS AGREEMENT HAS BEEN EXECUTED, YOUR INITIAL 50% DEPOSIT IS NON-REFUNDABLE FOR ANY REASON.
IF YOU ELECT TO TERMINATE THE PROJECT AT ANY POINT AFTER PHASE THREE HAS BEGUN (AS DEFINED IN “OUR WEBSITE CREATION PROCESS” BELOW), YOU WILL BE LIABLE FOR THE ENTIRE COST OF THE PROJECT.
If we elect to terminate a project, we will create an estimate of the percentage of the scope of work that has been completed. If the percentage of work completed is less than the percentage of the project that has been paid, we will issue a refund for the difference. If the percentage of the project that has been completed is more than the percentage of the project that has been paid, an invoice will be issued for the difference.
Assets for a terminated project (such as the website, custom graphics, etc.) will be delivered to the client when the client’s account reaches a zero balance.
Please note that details related to project termination and amounts due, as provided in the Proposal of Services, supersedes the payment terms mentioned above.
Intellectual Property Rights (Who Owns What)
“Intellectual property rights” means all patents, rights to inventions, copyright (including rights in software) and related rights, trademarks, service marks, trade names, internet domain names, rights to goodwill or to sue for passing off, rights in designs, database rights, rights in confidential information (including know-how) and any other intellectual property rights, in each case whether registered or unregistered and including all applications (or rights to apply) for, and renewals or extensions of, such rights and all similar or equivalent rights or forms of protection which exist and/or subsist or shall exist and/or subsist now or in the future in any part of the world.
Your website will be built using current web development best practices and optimized code. The software and tools we use may include WordPress or another content management system. Where that software is “open source,” as WordPress is, it is distributed under its own license, commonly the GNU General Public License. No party to this agreement “owns” the underlying software or the third-party components used to add features to your website. When you hire us to build your website, you are not purchasing that software, you are retaining our services to create a customized website using it.
When we utilize images or other content that are licensed for use on your website by a third party, that party retains ownership of the content in question according to the terms of their own license agreements. For example, if we use a stock photo on your site, you typically pay for the license to use the photo on your site but you do not own that photo. If you have questions about licensing issues like this, just ask.
Depending on the scope of work for your project, we may utilize text, images, or other content generated by Artificial Intelligence (AI) systems. The intellectual property rights, including copyright and ownership of such AI-generated content, may involve unique considerations and could be subject to claims by third parties. You agree to accept any AI generated content subject to those terms and/or limitations. In any instance where AI generated content has been or will be used, you may provide your own original content. Any such content must be provided in a timely manner in accordance with other provisions of this Agreement. Other details pertaining to AI-generated content are addressed below.
When your project is completed, or payment in full for your project has been received, and provided that this contract hasn’t been terminated, we’ll assign intellectual property rights to you as follows:
You own the website and visual elements we create for you and you may do whatever you want with it. Upon request, we will provide the source files for any custom artwork that was created for your project. You own all intellectual property rights of text, images, site specification and data you provided, unless someone else owns them.
We own any intellectual property rights to anything we have developed prior to, or separately from this project. During the process of creating your website, we may create design, code, functionality, and processes. While this work is used on your website, we retain ownership of these as our intellectual property and reserve the right to use them in future projects. This re-use helps us serve our future clients better, just as your website will benefit from what we have learned and developed in previous projects.
Our Website Creation Process
Our typical web site creation process is described below. This process may change based on the requirements of your project. If changes to this process are required, they will be outlined in the Proposal of Services.
PHASE ONE: Discovery
At the beginning of your project, we will provide a Website Worksheet to collect the information we need in order to build and launch your website, including website logins, hosting and domain details, email accounts, and any third-party services connected to the site.
As part of Phase One, and depending on the needs of the specific project as well as the requirements stated in the Proposal of Services, we may provide User Personas and/or User Flows. These are designed to better define both the target audience and end users of the website, as well as their user journey through the website towards the preferred end results and actions.
We will also give you a “Site Map” that will help us understand the website’s structure and architecture to better see how various pages and areas of the website will be connected. This Site Map will lay the foundation for how the website will be built in Phase Three.
We will also give you a “Wireframe” for the primary page templates of the website. For each unique page type or template type we will provide a wireframe structural diagram outlining the content areas and types of content that will be built for that page or template. Examples of these type of pages or templates are the home page, a blog post archive listing template, a search results page, or others as determined by the needs of the project.
We will work with you to adjust the Site Map and Wireframes for the website until you are satisfied.
Phase One concludes when you have approved the Site Map and Wireframes.
PHASE TWO: Design
We will provide a “Design Discovery Survey” for you to fill out, which captures the colors, typographical treatments, and other design elements you prefer for your new website. We will typically send this to you earlier in the project.
Based on the information you provide in the Design Discovery Survey and other assets you supply, we will produce a design concept that has been created to effectively reach your target audience.
Depending on the needs of the project this design concept may include a “Mood Board” to establish the appropriate design language and aesthetic values for the website.
We will also provide you with a web design specific document or a “Web Style Guide” that establishes the colors, typographical treatments, and other design elements to be used on your new website.
We will also provide high-fidelity Design Mockups showing the visual style for the page layouts and templates used on the website. Pages that share a layout are usually covered by a single mockup rather than one each.
We will provide a Content Guide to assist you in the process of collecting the content we will need to create your new website. This typically comes later in the project, once enough of the page structure is established for us to know what content is needed and where it will go.
We will work with you to adjust the design concept until you are satisfied.
Phase Two concludes when you approve the design concept for your website using the provided Design Approval Form.
PHASE THREE: Development
The design concept approved in Phase Two is built out into the working website, with the pages created and the functionality added.
Phase Three concludes when we complete the website and submit it to you for revisions.
PHASE FOUR: Revisions
You review the website for design and content and create a list of revisions that need to be made.
Revisions are minor updates (as determined at our discretion) and changes to existing content.
The Change Budget is used for change requests such as but not limited to:
New functionality you want to add to the project
Revisions to previously approved items, including design concepts approved in Phase Two
Other revisions requested in this phase that would exceed 4 hours in total to accomplish
Phase Four concludes when you complete the launch approval form on our website, and the final payment is received.
PHASE FIVE: Launch
We will publish your website so that it is viewable at your domain name. Important Note: Due to the nature of the Internet, it can take 24 hours or longer for a newly published website to be viewable by everyone.
Compatibility
Your new website will be designed for viewing on modern screens for desktops, laptops and mobile devices. We test for compatibility in the following desktop web browsers: Microsoft Edge, Mozilla Firefox, Apple Safari and Google Chrome. We test for compatibility on the following mobile web browsers: Apple Safari (iOS) and Google Chrome (iOS and Android).
Unless specifically included in the scope of work, we do not code for web browsers or operating systems older than the current release or for those in pre-release or beta at the time the project is begun. There will normally be additional charges for this work.
Theme and Plugin Licenses and Updates
This section applies only where your website is built using a content management system such as WordPress.
As we determine the architecture of your website, we may choose to utilize premium WordPress themes and plugins that require an annual licensing fee for ongoing updates and support.
Premium themes and plugins used on your website are provided at their current software version. Payment for and implementation of any future updates are your responsibility alone if you do not participate in our Website Management Services as outlined below.
Future updates and security patches for premium themes and plugins are covered as part of our website management service.
WE CANNOT GUARANTEE UPDATES OR SECURITY PATCHES FOR ANY PREMIUM THEMES AND PLUGINS USED ON YOUR SITE IF YOU OPT NOT TO PARTICIPATE IN OUR WEBSITE MANAGEMENT SERVICE (see below).
Changes After Launch
The design project described by the Scope of Work in the Proposal of Services concludes when your website is launched. Though we are happy to help you with changes to your website after launch, any changes or modifications that were not included in the original scope of work, other than fixing existing bugs (see below), are billable at our current hourly rate at the time of the request.
An “existing bug” is an error in the programming we provided that existed prior to launch and affects the operation or appearance of your website.
Additional costs at our current hourly rate will be incurred for future support requests such as but not limited to:
Your website has problems or stops working after an update to any software or components you are using (note: our website management plans cover these ongoing compatibility issues, see below).
You or a third party add code or a plugin to your site that affects its operation.
You need assistance adding new plugins or features to your site that weren’t included in the original project.
A new version of a web browser has issues displaying your website properly.
You or a third party make changes or alterations to any part of the site.
Your site gets hacked or compromised and/or you lose files or data.
You or a third party disable, remove, or alter plugins that are necessary for backups, security, or other core functions of your website.
You or a third party migrate your site to a new hosting provider, change DNS settings, or alter server configurations.
The Use of Third-Party Assets
By providing any assets such as text, images, artwork or any other elements to us, you guarantee that they are either owned by you or that you have secured permission from the owner to use them. You agree to protect us from any claim by a third party that the assets you supplied to us are their intellectual property.
We guarantee that all elements of the work we deliver to you are either owned by us or that we have obtained appropriate permission from the owner to provide them to you.
Securing the appropriate licenses for photography that you provide to us to use on your website is your responsibility. You assume the full risk of liability for the use of all images. If you are in doubt of the licensing status of an image, contact the original artist before providing it for us to use in your design project.
We often utilize royalty-free images obtained from stock photo websites. The cost for licensing this stock photography is not included in the proposal unless specifically itemized. We will secure your approval before purchasing any stock photography. Stock photo charges are typically billed on the final project invoice.
Website Hosting
Our proposal pricing is based on the assumption that you will purchase our website management service, which includes website hosting on our server. This hosting is designed to complement our workflow for the ongoing management of your website.
We strive to ensure that sites hosted by us are available 99.9% of the time during each monthly billing cycle. If this service level is not met, you may be eligible for a credit towards future billing cycles, based on the duration of unavailability. Unavailability is defined as your website being unresponsive or returning a server error for more than 60 consecutive seconds, excluding issues caused by local, regional, national, or international outages.
Unavailability due to scheduled maintenance is excluded from these conditions and does not qualify for service credits. Scheduled maintenance usually occurs during off-peak hours, typically early morning. We can provide a schedule of planned maintenance on request.
Service credits are calculated as a percentage of the bill for the affected billing cycle. The credit percentage is determined by dividing the minutes of unavailability by the total minutes in that cycle. Customers must request service credits within seven days of the unavailability.
Third Party Hosting
At your request, and at our sole discretion, we may agree to manage websites hosted on other services, though this will typically incur a surcharge.
If you choose not to use our hosting services, we make no guarantees or representations regarding any third-party hosting services, including their performance, support, reliability, or security. We are not liable for any issues, damages, or losses arising from third-party hosting providers, including server downtime, data loss, or security breaches. The chosen hosting provider is solely responsible for resolving any hosting-related issues, and all claims or disputes must be directed to them.
ANY WORK REQUIRED TO ADDRESS PROBLEMS THAT WE DEEM TO BE RELATED TO THIRD-PARTY WEB HOSTING WILL BE BILLED AT OUR CURRENT HOURLY RATE.
Cloud Services and Infrastructure
As part of delivering services, we may configure or recommend the use of third-party cloud-based services, including but not limited to content delivery networks (CDN), domain name system (DNS) providers, web application firewalls (WAF), security platforms, performance optimization tools, or related services.
These providers operate independently under their own terms, policies, service levels, and security practices. We do not make any representations or warranties regarding the performance, uptime, security, availability, support, pricing, or long-term operation of any such provider.
If a failure, outage, policy change, or technical issue occurs with any cloud-based provider, we will make reasonable efforts to assist in troubleshooting. Any work required to investigate, repair, or restore functionality related to a third-party provider may be billable at our current hourly rate, unless such work falls within the scope of an active Website Management Services plan.
The Client is responsible for maintaining active accounts, subscriptions, and payment arrangements with any cloud-based providers used for DNS, CDN, WAF, or other services unless specifically included as part of our Website Management Services. Any assistance or guidance that may be given regarding such issues shall not be deemed to have been adopted, made part of this agreement or made part of any duty of Company.
Website Management Service
Website Backups
We perform regular backups of your website’s files and database to maintain data integrity and facilitate recovery if necessary.
If your site is compromised by a security vulnerability or becomes inoperable due to user error, we will restore a backup for you. In cases of hacks, there is no limit to the number of restorations we will perform under this service.
For user error-related issues, we will perform up to two restorations within any 30-day period.
Additional restorations due to user error will be charged at our current hourly rate with a one-hour minimum.
Backup restorations will reflect the state of the site at the time the backup was taken. Any information added or changes made to the site after the backup will not be included in the restored version.
Website Software Updates
We endeavor to keep your website secure and functional by keeping its software and components up to date. Updates are applied at our discretion based on the latest security practices and the operational requirements of your website.
Website Security
We implement advanced security measures to enhance your website’s resilience against unauthorized access and hacking attempts. Our security protocols include the use of leading security software.
While we strive to provide reliable website security, we cannot guarantee that your site will be immune to hacking. Our practices aim to reduce risks and mitigate the impact of security incidents. Should a breach occur, we will endeavor to restore your website to its pre-breach state by restoring the most recent available backup in our system that predates the breach. Beyond restoration, we do not assume further liability and you agree to release us from any such further liability beyond said restoration.
Premium (Paid) Themes and Plugins
The following two sections apply only where your website is built using a content management system such as WordPress.
Premium themes and plugins require a recurring license fee to access ongoing software updates.
If we hold the appropriate licenses for the themes or plugins used on your website, the costs for these licenses are included in your Website Management Services. We will maintain these licenses for as long as you remain an active subscriber to our services.
If your website uses premium themes or plugins for which we do not hold the necessary licenses, it is your responsibility to maintain the appropriate licensing to ensure updates are available.
We will inform you about any themes or plugins requiring licensing that you must secure, and assist you in obtaining them if needed.
Our website management service does not cover issues arising from premium themes or plugins that lack proper licensing and therefore cannot be updated to the latest versions. You are responsible for maintaining current licenses for these themes and plugins. Failure to do so may result in compatibility and security problems, for which we cannot be held liable.
Plugin Compatibility
If an update to a plugin causes conflicts or issues with your website’s functionality, we will consult with you to determine the best solution. This typically involves removing the problematic plugin and replacing it with a similar one or alternative programming. If resolving a compatibility issue exceeds three hours, the additional work will be billable at our current hourly rate.
IT IS YOUR RESPONSIBILITY TO INFORM US IF YOUR SITE IS EXPERIENCING PROBLEMS AND NEEDS ATTENTION.
If you choose not to purchase our Website Management Service, you are fully responsible for all website management tasks, including but not limited to performing backups, securing the website, and applying software updates.
Payment for Website Management Services
Payment for Website Management Services is due on the first day of the service period, whether monthly, quarterly, or annually. Payments shall be made via the major credit card on file with our payment processor. Alternative payment methods may be accepted at our discretion and may include an applicable surcharge.
We reserve the right to adjust pricing for our Website Management Services as necessary. Any price changes will be communicated to you in writing at least 30 days in advance. If you do not agree to the new pricing, you may choose to cancel the services as outlined below.
Please note that payment schedules and services for website management services as outlined in the Proposal of Services supersedes the terms mentioned above.
Disruption of Website Management Services
Changes made by you or any third party you authorize, such as employees, contractors, or other service providers, can disrupt our ability to provide Website Management Services. These disruptions may include:
Removing, disabling, or restricting access to plugins required for backups, security, or performance monitoring.
Migrating to a new hosting provider or changing DNS settings without at least one week’s notice.
Altering hosting configurations, file permissions, or server settings in a way that limits our ability to perform maintenance.
If any of these actions occur, we may be unable to provide Website Management Services as agreed. In such cases:
We will notify you of the issue when we become aware of it.
We will attempt to restore our services. Any work required to diagnose or resolve the issue will be billed at our current hourly rate.
You are responsible for ensuring that any third party you authorize to access your website is aware of our management role and does not interfere with the configuration or operation of the website.
Cancellation of Website Management Services
You may cancel website management services with a 30-day notice. Cancellations are requested via a cancellation form on our website (address provided upon request). WE DO NOT OFFER REFUNDS ON WEBSITE MANAGEMENT SERVICES.
IF YOU ELECT TO DISCONTINUE WEBSITE MANAGEMENT SERVICES, THE TOTAL RESPONSIBILITY IS YOURS FOR PERFORMING BACKUPS AND KEEPING ALL COMPONENTS OF YOUR WEBSITE BACKED UP, SECURED, AND UPDATED.
If you desire to migrate your website to another web host. We will at your discretion (1) provide you with an administrator login for your website, where one exists, so a backup can be performed and migrated to the new location, (2) provide to you a backup created using an industry standard backup system at a cost of $100, or (3) perform the website migration for you at our current hourly rate.
Please note that termination of services as stated in the Proposal of Services supersedes the termination terms mentioned above.
Website Editing and Administrative Access
At your request, we will create one or more user accounts with editing privileges so you can update the content of your website. You may also request an administrator-level account, which grants full access to all areas of your website, including the ability to install, modify, update, or delete core files, themes, and plugins.
Administrator access is intended only for use by an experienced web developer and should not be used for regular content editing, as even well-intentioned changes made in certain areas can unintentionally damage your website. This damage includes but is not limited to website errors, downtime, loss of data, performance problems, or broken functionality resulting from edits, updates, software changes, or configuration adjustments made using an administrator account.
By requesting an administrator account, you understand and agree that:
The account provides elevated access that can affect site stability and security.
The account should only be used by individuals with advanced knowledge of the platform the website is built on.
You are fully responsible for any issues caused by the use of that account, including by others you have authorized to use it.
Further, you understand and agree that if repair, troubleshooting, or restoration is required because of administrator-level changes, this work is not covered by your website management plan and will be billed at our current hourly rate. We reserve the sole right to determine whether an issue was caused by administrator-level access.
Finally, you understand and agree that all user accounts created for your website, whether with editor or administrator privileges, fall under your responsibilities for website security, as outlined elsewhere in this Agreement.
Your Responsibilities in Website Security
We incorporate industry standard security techniques when building your website. Since one prevalent method hackers use to breach a website is through compromised user devices, you agree to uphold robust security measures when accessing your website, and this includes:
Device Security
Protect any computer or device you control that has access to the website by:
Installing and maintaining up-to-date security software.
Using the latest version of your preferred web browser.
Keeping the operating system updated with recommended patches.
Regularly updating any other installed software.
Refraining from logging into your website while connected to a public WiFi network (such as but not limited to cafes and hotels)
Password Protocol
Use a strong password exclusive to your website login.
Refrain from sending passwords or other sensitive credentials openly via SMS, email, chat programs, or any other unencrypted and exposed methods.
We strongly recommend utilizing a password manager to ensure you use robust, unique passwords for every site.
You further commit that any employees, contractors, or other parties you grant (or ask us to provide) website access to will adhere to the above security measures.
Security Breach Notifications and Response
We implement security measures as described in this Agreement to help protect your website. However, no system can be guaranteed to be completely secure. In the event of a security breach, hacking incident, or data compromise involving your website, we will notify the Client when we become aware of the issue. Our responsibility is limited to reporting the issue to the Client and restoring the website to its pre-breach state by restoring the most recent available backup in our system that predates the breach, as described elsewhere in this Agreement.
The Client is solely responsible for determining whether any legal, regulatory, or contractual obligations apply to reporting or disclosing a security incident to governmental agencies, affected individuals, customers, or other third parties. We do not provide legal advice, nor do we assume responsibility for breach notification, regulatory filings, or compliance with any data breach notification laws or requirements. The client agrees to indemnify and hold us harmless from any liability resulting from or connected to the duty to notify others or to have done so properly and/or timely, pursuant to any laws or other requirements which may pertain to client or client’s business.
If additional investigation, research, documentation, or reporting is requested by the Client or by any third party, including regulators, such work will be billable at our current hourly rate.
Cyber Liability Insurance
The Client acknowledges that maintaining a website may involve risks of security breaches, data loss, downtime, and other cyber-related incidents. While we implement reasonable security measures as described in this Agreement, no system is entirely immune to such risks.
We strongly recommend that the Client obtain and maintain appropriate cyber liability insurance or similar coverage to protect against losses, liabilities, and expenses related to hacking, data breaches, business interruption, or other cyber incidents that may affect the Client’s website, business operations, or customer data. We do not provide insurance coverage for any such losses or liabilities unless otherwise specifically stated in the Scope of Work.
Third-Party Services
We cannot be responsible for changes made to the website by third-party providers that you have authorized to access the website. These providers include but are not limited to those doing work related to website development, search engine optimization, social media, or content creation. If our services are necessary to correct problems caused by a third-party provider, such services are not covered by our website management plans, and are billable to you at our current hourly rate.
Third-Party Integrations and Dependencies
Your website may include integrations or connections to third-party software platforms, online services, or hosted systems (“Third-Party Services”). These may include, but are not limited to DNS providers, payment processors, email marketing services, transactional email services, customer relationship management (CRM) systems, scheduling tools, or other Software-as-a-Service (SaaS) products.
These Third-Party Services are operated and controlled by independent providers under their own terms, conditions, privacy policies, service levels, and pricing. You understand and agree that we do not make any representations or warranties regarding the availability, performance, security, legal compliance, support, data handling, or ongoing operation of any Third-Party Service.
Any integration, configuration, or customization of Third-Party Services performed by us is based on the features, APIs, and documentation made available by the provider at the time of implementation. You agree that we are not responsible for service interruptions, feature changes, pricing adjustments, discontinued functionality, vendor outages, or the termination of any Third-Party Service. If changes to a Third-Party Service require work to maintain or restore functionality, we will determine whether the work is included in your Website Management Services. Work outside the scope of those services may be billable at our current hourly rate, at our discretion.
Unless otherwise specified in the Proposal of Services, you are solely responsible for maintaining all required subscriptions, licensing, and contractual relationships with the providers of any Third-Party Services used on your website.
Search Engine Optimization (SEO)
If we build your website, we guarantee that your site will be able to be indexed by search engines like Google and others at the time of launch. Additional SEO services are not included in your project unless specifically itemized in the proposal of services. Your website’s ranking and placement on search engines depend on a myriad of factors.
WE CANNOT GUARANTEE RANKING OR PLACEMENT ON ANY SEARCH ENGINE.
Website Accessibility and Compliance
We strive to employ best practices for website accessibility in our designs, including considerate color choices and the selection of accessible interactive elements. However, full compliance with all accessibility standards may vary depending on the specific project and client requirements. If the Client has any specific legal, regulatory, or accessibility requirements that apply to the website, including but not limited to compliance with disability accessibility standards or other regulations related to HIPAA, FERPA, etc., it is the Client's responsibility to inform us of these requirements and the specific requirements mandated to qualify as compliance with any said laws or other requirements.
Unless expressly stipulated in the Scope of Work, we make no representations or warranties regarding the website's compliance with any such specific requirements. Any guarantees to meet compliance for accessibility or other regulations must be explicitly detailed and agreed upon as part of the Scope of Work and accepted by you in writing to be a part of the contract between the parties.
The Client acknowledges that accessibility compliance will require ongoing review, testing, updates, and monitoring after the website is launched. The Client is responsible for maintaining accessibility compliance after delivery of the project. The Client agrees to indemnify and hold us harmless from any claims, demands, legal actions, damages, or liabilities related to accessibility violations, unless the violation results directly from work we specifically agreed in writing to provide in a specified manner that was compliant with said requirements.
Artificial Intelligence (AI) Generated Content
In the course of providing services, we may use Artificial Intelligence (“AI”) tools to assist with portions of the project, including copywriting, image creation, design concepts, or code development. We utilize widely used, industry-standard AI tools provided by established vendors, including but not limited to OpenAI, Anthropic, and Adobe, to assist in generating content for your project, which may include text, images, graphics, code, video, audio, and other assets.
While these tools are designed to produce original content based on general training data, it is possible that some AI-generated content may resemble material owned by others. AI-generated content may also contain factual inaccuracies, legal inconsistencies, outdated information, or unintended bias. AI tools do not independently verify information for accuracy or legal compliance. Client accepts this risk as an inherent risk of using AI generated content and releases Company from any liability which may result from the use of such content. Client also accepts the responsibility to verify any factually specific AI generated content and notify Company of the correct information with which to replace any incorrect AI generated content.
The Client is responsible for reviewing and approving all final deliverables provided under this Agreement to ensure that they meet legal, regulatory, ethical, and business requirements before publication or use. Deliverables may include content or functionality created, in part, through the use of AI tools.
If the Client provides AI-generated content for inclusion in the project, the Client represents that all necessary rights, licenses, and permissions have been secured. The Client assumes full responsibility for any AI-generated content they supply.
User-Generated Content
If the website includes functionality that allows users, members, customers, or other third parties to submit or publish content, the Client is solely responsible for all such user-generated content. This includes, but is not limited to, content submitted through membership systems, learning platforms, forms, directories, product reviews, blogs, comments, or similar website features.
We do not review, moderate, monitor, or verify user-generated content unless specifically stated in the Scope of Work. The Client assumes full responsibility for ensuring that any user-generated content displayed on the website complies with applicable laws, regulations, intellectual property rights, privacy obligations, and acceptable use standards.
The Client agrees to indemnify and hold us harmless from any claims, demands, legal actions, damages, or liabilities arising from user-generated content on the website.
If user-generated content is brought to our attention (or comes to our attention through any other means) and we determine that it clearly violates applicable laws, we reserve the right to take immediate action. This may include deleting the content, restricting or removing access, reporting the activity to law enforcement, or providing file access to authorities, as applicable. These actions may be taken at our sole discretion if the content is stored on servers or systems we control or manage.
If the content in question is not stored on a server or system we control, we may still restrict or disable access to services that interact with the content and may report the matter to law enforcement if appropriate.
Legal Pages and Privacy Requirements
Depending on the nature of your site and your location, legal pages such as Terms of Use, Privacy Policy, Return Policy, and others may be required by government entities, vendors, or licensing agencies.
THE CLIENT ACKNOWLEDGES AND AGREES THAT IT IS THE CLIENT’S SOLE RESPONSIBILITY TO DETERMINE WHICH LAWS, REGULATIONS, OR REQUIREMENTS APPLY TO THEIR WEBSITE, including but not limited to privacy laws, data collection laws, and consumer protection laws at the state, federal, and international levels. These may include, but are not limited to, laws such as the European Union General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA and CPRA), and various state privacy laws including those enacted in Colorado, Virginia, Connecticut, Utah, Texas, and others.
You acknowledge that we have informed you that applicable (state, national, or international) law may require your website to have a Privacy Policy with specific disclosures. We are not attorneys, we do not provide legal advice, Privacy Policies or Terms of Use as legal services, and we are not responsible for determining your legal compliance obligations.
We have a relationship with a third-party privacy policy and terms generator service called Termageddon. If you choose to use their services, we can assist you with adding the policies they generate to your website. You are under no obligation to utilize Termageddon. If you choose to purchase their services, we may receive a commission fee or may resell their license to you. Please note that should you choose to use Termageddon’s services, your relationship will be directly with them, governed solely by their Privacy Policy and Terms of Service. The ultimate responsibility rests with client to ensure compliance with any legal or other regulatory requirements regardless of whether Termageddon or any other service is utilized.
If you provide legal page content, we will add those pages to your website. If we provide any standardized legal page templates or recommend third-party policy generators, we make no representations as to the legal sufficiency or compliance of such materials. You remain solely responsible for the content, accuracy, and legal sufficiency of all legal pages published on your website.
THE CLIENT FURTHER ACKNOWLEDGES AND AGREES THAT IT IS THEIR RESPONSIBILITY TO NOTIFY US IF SPECIFIC LEGAL, REGULATORY, OR COMPLIANCE REQUIREMENTS APPLY TO THE WEBSITE that may affect its design, data collection, or functionality. Any such requirements must be included in the Scope of Work to be considered part of the services provided.
Website Email Deliverability
Your website will automatically send emails in response to specific events, such as the completion of a contact form, product sales, or user password updates/resets. These emails could be flagged as spam or not delivered by email providers.
Since we cannot control the delivery of these emails, we are not responsible for any emails that are not delivered to the client for any reason.
YOU ARE RESPONSIBLE FOR REGULARLY CHECKING SPAM FOLDERS, AND WEBSITE FORM AND ORDER INTERFACES FOR ANY NOTIFICATIONS THAT WERE NOT DELIVERED TO YOUR INBOX.
Email Service
WE DO NOT PROVIDE OR SUPPORT EMAIL SERVICE TO CLIENTS. We recommend consulting with an IT Professional about implementing professional email service from a reliable vendor.
Domain Names
Registering a domain name for your website and paying the accompanying annual registration fee is your responsibility. We can assist in the process of registration and connecting your domain name to the website if you desire. You can purchase your domain name for multiple years, or renew it annually at your discretion.
It is your responsibility to ensure that the credit card the domain registrar has on file for your domain registration is current for rebilling.
WE ARE NOT RESPONSIBLE FOR SUSPENSION OR LOSS OF DOMAIN NAMES BECAUSE YOUR CARD COULD NOT BE BILLED OR FOR ANY OTHER REASON. If you lose access to your domain name through non-payment, suspension or any other reason, your website will no longer be accessible or viewable by the public. Work needed as a result of domain expiration is billable at our current hourly rate.
Testimonials, Marketing and Attribution Links
We reserve the right to use your project as an example in our promotional materials including but not limited to case studies, web pages, blog posts, social media posts, magazine articles, and videos. We will place an attribution link in the footer of your website that links back to our home page. At the end of your project, we may also ask you for a quote describing your experience working with us. We may also ask you to be a reference should any future clients desire to speak with people we’ve worked with in the past.
Our Employees and Contractors
At our discretion, we may utilize employees and/or independent contractors to work on your project. Some of these employees and contractors may not be citizens of the United States and may work outside the United States. You agree not to directly contact or solicit any of our employees or contractors for employment or contract work of any kind.
Disclosure to Law Enforcement
We will disclose information about our clients to law enforcement agencies without further consent or notification to the client upon lawful request from such agencies. We will cooperate fully with the legal requests of law enforcement agencies.
Indemnification
Each party agrees to indemnify and hold harmless the other party, including its officers, directors, employees, contractors, and affiliates, from and against any third-party claims, liabilities, damages, losses, and reasonable expenses (including legal fees) arising out of: (a) a breach of this Agreement; (b) violation of applicable law; or (c) infringement or alleged infringement of any intellectual property right caused by materials or content provided by the indemnifying party.
The indemnified party shall promptly notify the indemnifying party of any such claim and provide reasonable cooperation in the defense. The indemnifying party shall have the right to control the defense and settlement of any such claim, provided that any settlement must not impose obligations or liability on the indemnified party without its prior written consent. This indemnity does not apply to claims arising from the gross negligence or willful misconduct of the indemnified party.
Choice of Law and Forum
This Agreement, and any related Statements of Work, shall be construed in accordance with, and governed by, the laws of the State of WYOMING without regards to Conflict of Law principles.
In the event of any dispute or disagreement with respect to the meaning, effect or interpretation of this Agreement or in the event of a claimed breach of this Agreement, the parties hereto agree that such dispute shall be determined through mediation. The parties will mutually select a mediator and share the cost of mediation equally. If the parties cannot agree upon a mediator then each party shall select a mediator and those mediators shall, independent of party input or control, select a mediator to mediate the dispute. Unless otherwise mutually agreed, the location of the mediation will be in SHERIDAN, WYOMING. The parties agree to cooperate fully with the mediator in good faith in order to reach a mutually satisfactory resolution of the dispute.
If the dispute is not resolved within 60 days after it is referred to the mediator, either party has the option to litigate the dispute in a court of law located in SHERIDAN, WYOMING.
Refusal or Discontinuation of Service
We reserve the right to refuse, restrict or terminate service to any client for any reason.
Disclaimer of Warranty
We will perform our work in accordance with good industry practices and at the standard expected from a suitably qualified person with relevant experience. We cannot guarantee that our work will be error-free and so we cannot be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.
THE COMPANY HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON- INFRINGEMENT AND FITNESS FOR PARTICULAR PURPOSE. THE FOREGOING DOES NOT AFFECT ANY WARRANTIES WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.
WE WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY A DISTRIBUTED DENIAL-OF-SERVICE ATTACK, VIRUSES OR OTHER TECHNOLOGICALLY HARMFUL MATERIAL THAT MAY INFECT SERVER EQUIPMENT, COMPUTER PROGRAMS, DATA OR OTHER PROPRIETARY MATERIAL.
Limitation of Damages or Liability
IN NO EVENT WILL THE COLLECTIVE LIABILITY OF THE COMPANY, ITS AFFILIATES AND ITS LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS AND DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, FOR HARM CAUSED BY OR RELATED TO THE CUSTOMER'S SERVICES OR INABILITY TO UTILIZE THE SERVICES, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT OR OTHERWISE, EVEN IF FORESEEABLE.
THE FOREGOING DOES NOT AFFECT ANY LIABILITY WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.
Notwithstanding anything else in this Agreement, the maximum aggregate liability of THE COMPANY AND any of its employees, agents, contractors or affiliates, under any theory of law should not exceed the amount of fees it has collected on the customer’s account in the last six months.
Force Majeure
You understand and agree that we shall not be considered in breach of this Agreement, nor shall we be liable for any delay or failure to perform any obligations under this Agreement, if such delay or failure arises from or is attributable to events beyond our reasonable control. These events may include, but are not limited to: fire; flood; earthquake; natural disasters; pandemics; epidemics; war; acts of terrorism; labor disputes; strikes; embargoes; governmental actions or regulations; acts of God or public enemy; death, illness, or incapacity; or compliance with any applicable local, state, federal, national, or international law, governmental order, or regulation.
Force Majeure also includes technical or infrastructure-related issues beyond our control, including but not limited to failures, outages, or disruptions of internet infrastructure; distributed denial-of-service (DDoS) and other cyberattacks; AI system failures; power grid failures; interruptions in third-party hosting, SaaS platforms, or cloud services; failures of telecommunications networks or data centers; or the unavailability of personnel, contractors, suppliers, or vendors due to any of the foregoing causes.
Severability
No part of this Agreement will be affected if any other part of it is held unenforceable or invalid.
Headings
The headings in this Agreement are inserted for convenience only and are not a part of this Agreement.
Entire Agreement
This Agreement, and any Proposals of Service attached, constitute the entire agreement and understanding of the parties with respect to the transactions contemplated hereby and supersedes any and all prior agreements and understandings relating to the subject matter hereof. This Agreement may not be waived, assigned, extended, amended, supplemented or modified orally, but only by a written instrument signed by the party against whom enforcement of any such waiver, assignment, extension, amendment, supplement or modification is sought.
Modifications
This Agreement may not be changed or modified except in writing signed by the parties.
Construction
The parties acknowledge and agree that they have read, understood and have actively negotiated the terms of this Agreement, participated in its drafting and have been represented by legal counsel. Therefore, this Agreement shall not be deemed to be the product of either party and shall not be enforced or interpreted any more stringently or strictly against either party.
Assignability
Neither the Company nor the Client may assign this Agreement without the prior consent of the other.
Agreement
Please initial at the bottom of each page and sign below signifying that:
You have read, understood, and agreed to this Master Services Agreement
That this Master Services Agreement and the Proposal of Services documents comprise our entire agreement.
That you agree that the two documents above govern your working relationship with us.
AKAMAI MEDIA LLC
Acceptance
Signing below accepts this proposal and the Master Services Agreement above, and authorises the first invoice.
Or print this page and sign by hand.